According to AlphaMoat, in September 2026 Baymard Institute (baymard.com) received 221,658 monthly visits (+5.7% MoM) — ranked #2,254 of 18,341 AI websites with traffic data, and #193 of 2,248 in Marketing & Sales; its largest market is United States (20.1% of visits).
What is Baymard Institute
Baymard Institute is an ecommerce UX research and best-practices platform that provides research conclusions, audits, and competitive benchmarking materials for design and product teams.
- 01Find UX best practices
- 02read ecommerce research
- 03analyze key pages
- 04conduct UX audits
- 05compare competitor experiences
- 06use 450-plus free articles
Offers 450-plus free research articles and free registration.
12-Month Traffic Trend
| Month | Monthly visits | MoM |
|---|---|---|
| 2026-02 | 196.9K | — |
| 2026-03 | 192.5K | -2.3% |
| 2026-04 | 238.5K | +23.9% |
| 2026-05 | 240.3K | +0.8% |
| 2026-06 | 170.9K | -28.9% |
| 2026-07 | 214.9K | +25.8% |
| 2026-08 | 209.7K | -2.4% |
| 2026-09 | 221.7K | +5.7% |
Visits by Country · Top 5
Popular in Marketing & Sales
FAQ
How many monthly visits does Baymard Institute get?
According to AlphaMoat, Baymard Institute (baymard.com) received 221,658 visits (about 221.7K) in September 2026 (+5.7% month over month), ranking #2,254 of 18,341 AI websites with traffic data, and #193 in Marketing & Sales.
Is Baymard Institute’s traffic growing?
Over the last 8 months, Baymard Institute’s monthly visits went from 196.9K in February 2026 to 221.7K in September 2026 — up 12.6% overall; traffic peaked in May 2026 (240.3K).
Where do Baymard Institute’s visitors come from?
In September 2026, Baymard Institute’s largest markets by share of visits are United States 20.1%, India 9.8%, Vietnam 3.7%.
What are some alternatives to Baymard Institute?
In Marketing & Sales, the other products with the most monthly visits are BeaconsAI (24.7M), Gum (17.9M), Ko-fi (14.1M), Shinefy (13.9M), GoHighLevel (12.1M).
Data month: 2026-09 · Visit figures are third-party traffic estimates aggregated monthly — best for scale and trends. Multiple domains of the same product are merged. See methodology.