In 2026-09, Gusto had 10.8M visits and Paradox had 11.4M — Paradox leads by 6%. Both are Industry Services tools, ranked #8 and #7 of 3,267 in the category.
| Metric | ||
|---|---|---|
| Monthly visits | 10.8M | 11.4M |
| MoM growth | -6.2% | -4.3% |
| Overall rank | #103 | #96 |
| Category rank | #8 | #7 |
| Company | Gusto | Paradox |
| Domain | gusto.com | paradox.ai |
Visit figures are third-party monthly estimates — best for comparing scale and trend, not exact counts. Both products are in the Industry Services category. See methodology.