According to AlphaMoat, in September 2026 Gusto (gusto.com) received 10,817,543 monthly visits (-6.2% MoM) — ranked #103 of 18,341 AI websites with traffic data, and #8 of 3,267 in Industry Services; its largest market is United States (95.5% of visits).
What is Gusto
Gusto is an online HR platform for small and midsize businesses that integrates payroll, employee benefits, and daily HR management into one system.
- 01Runs payroll automatically
- 02calculates and syncs hours, leave, and holidays
- 03handles federal and state taxes
- 04assists with compliance
- 05identifies tax credits
Base plan at $0 per month, plus $6 per person per month, with $35 also shown on the page.
12-Month Traffic Trend
| Month | Monthly visits | MoM |
|---|---|---|
| 2026-04 | 10.5M | — |
| 2026-05 | 10.0M | -4.8% |
| 2026-06 | 11.3M | +12.1% |
| 2026-07 | 12.0M | +7.0% |
| 2026-08 | 11.5M | -4.2% |
| 2026-09 | 10.8M | -6.2% |
Visits by Country · Top 5
Popular in Industry Services
FAQ
How many monthly visits does Gusto get?
According to AlphaMoat, Gusto (gusto.com) received 10,817,543 visits (about 10.8M) in September 2026 (-6.2% month over month), ranking #103 of 18,341 AI websites with traffic data, and #8 in Industry Services.
Is Gusto’s traffic growing?
Over the last 6 months, Gusto’s monthly visits went from 10.5M in April 2026 to 10.8M in September 2026 — up 2.6% overall; traffic peaked in July 2026 (12.0M).
Where do Gusto’s visitors come from?
In September 2026, Gusto’s largest markets by share of visits are United States 95.5%, Philippines 1.0%, India 0.5%.
What are some alternatives to Gusto?
In Industry Services, the other products with the most monthly visits are Revolut (28.7M), Ashby (26.2M), JobLeads (13.3M), Onerway (12.1M), QuickBooks (12.0M).
Data month: 2026-09 · Visit figures are third-party traffic estimates aggregated monthly — best for scale and trends. Multiple domains of the same product are merged. See methodology.