In 2026-09, Gusto had 10.8M visits and QuickBooks had 12.0M — QuickBooks leads by 11%. Both are Industry Services tools, ranked #8 and #5 of 3,267 in the category.
| Metric | ||
|---|---|---|
| Monthly visits | 10.8M | 12.0M |
| MoM growth | -6.2% | -1.3% |
| Overall rank | #103 | #92 |
| Category rank | #8 | #5 |
| Company | Gusto | Intuit |
| Domain | gusto.com | quickbooks.intuit.com |
Visit figures are third-party monthly estimates — best for comparing scale and trend, not exact counts. Both products are in the Industry Services category. See methodology.