Helium

Helium is an AI personalisation layer for direct-to-consumer eCommerce brands. It reads each visitor's intent in real time and reshapes the storefront, messaging and product positioning to match, then feeds the same signals into recommendations, merchandising, dynamic bundles and search tuning. The platform also exposes a product-intelligence view built from catalogue attributes and an analytics dashboard that scores intent and reports revenue, so the same model serves discovery and merchandising rather than a fixed set of static landing pages.