According to AlphaMoat, in 2026-10 the AI app Purpose saw 42,520 downloads over the last 30 days (+0.3% MoM), with about $82.0K in app-store in-app purchase revenue — ranked #829 of 1,518 AI apps, and #133 of 211 in General AI; its top market is United States (96.8% of downloads).
What is Purpose
An AI mentor for personal growth that understands your values, goals, and behavior patterns through ongoing dialogue, offering reflection and action advice for work, relationships, habits, and daily choices; it is not therapy or clinical mental-health care.
- 01Discuss work, relationships, stress, and goals anytime
- 02give personalized guidance from long-term conversation
- 03identify strengths, recurring patterns, and growth opportunities
- 04drive action through guided tasks and growth paths
- 05help with career choices, difficult communication, habit building, accountability, and overthinking
12-Month Trend
Downloads by Country · Top 5
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+ CompareData month: 2026-10 · Downloads and in-app purchase revenue are third-party estimates (trailing 30-day window), aggregated monthly. Revenue covers App Store and Google Play in-app purchases (including subscriptions) only — excluding Android app stores in mainland China and other payment channels such as web subscriptions. See methodology.