QueryTrace

See what AI actually searches for when deciding what to cite or suggest. If your site isn’t aligned with those searches, it won’t be recommended.

📈 Optimise Client Websites for ChatGPT & Claude

Identify gaps between:

What AI is searching for

What your client’s website actually covers

Then fix them — intentionally.

🔍 Validate AI Visibility, Not Guess It

Stop guessing why a competitor appears in AI answers and your client doesn’t. QueryTrace shows what AI looked for, so you know what needs to exist on the site.

🎯 Build AI Engine Optimisation (AIEO) Into Your SEO Service

Traditional SEO explains Google. QueryTrace lets you explain AI.

Use it to:

Back recommendations with evidence

Justify content changes

Sell AI-readiness as a service

🧠 Turn AI From a Black Box Into a Strategy

Instead of hoping AI “gets” a website:

See the searches

Understand the intent

Align the content

Increase recommendation confidence

HOW QUERYTRACE WORKS

Install the QueryTrace Chrome extension

Ask ChatGPT or Claude a real question (like your clients’ customers would)

Open QueryTrace to see every search AI ran before answering

Use those searches to guide on-page content, structure, and coverage

No account. No setup. Works instantly.

REAL AGENCY USE CASES ✓ Why Isn’t My Client Being Mentioned in ChatGPT?

Ask AI a relevant question → see what it searched for → compare that to the client’s site.

✓ Content Optimisation for AI Answers

If AI searches for:

Definitions

Comparisons

Local modifiers

Authority signals

…and your page doesn’t answer them — you know exactly what to add.

✓ Competitor Appearing in AI Results?

See what AI searched for that led it there. Reverse-engineer the visibility gap.

✓ AI-Readiness Audits for Clients

Use QueryTrace to support reports that explain:

What AI understands about the site

What it’s unsure about

Why it may or may not recommend it

✓ Proof-Driven Client Reporting

Replace vague claims with:

“Here’s what AI searched for — and here’s why your site didn’t qualify yet.”

That’s powerful.