Arvow

✗ Critical — actively hurting your rankings (missing H1, no HTTPS, images without alt text). Each has a direct link to the fix.

⚠ Opportunities — leaving performance on the table (missing meta description, no FAQ section, no structured data).

✓ Passed — everything working correctly, collapsible so you can confirm what's in good shape.

Below the issues: a metrics grid with word count, image count, total links, and AI citation score.

If Google Search Console is connected and you're on your own page, the Overview also shows live GSC data for that URL — clicks, average position, and top 3 ranking keywords.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ AI TAB — AI Citation Readiness Score ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

The most unique feature — scores any page on 18 signals that determine how likely it is to be cited by ChatGPT, Perplexity, and Google's AI Overview.

Organized into four sub-tabs:

CITABILITY (8 signals)

• Question-format headings — "What is...", "How to..." H2s get cited far more
• Direct answer sentences — 1-2 sentence answers after headings are the #1 citation signal
• Focused answers — under 150 words per answer section
• Definition statements — "X is a..." patterns
• Structured lists — numbered lists cited 3x more than prose
• Tables and comparisons — heavily cited by Perplexity and ChatGPT
• Summary / TL;DR section — frequently pulled as the cited excerpt
• Readable paragraphs — flags any over 80 words

AUTHORITY (5 signals)

• Author identified — checks for author markup and byline elements
• Publication date — schema, time elements, visible date patterns
• Content freshness — "last updated" date
• External citations — 3+ outbound links to authoritative sources
• Data or statistics — original research and cited stats

FORMAT (5 signals)

• FAQ section — detects accordions, disclosure widgets, question headings
• How-to / step-by-step — numbered steps and ordered lists
• Comparison content — "X vs Y" sections and comparison tables
• "What is X" section — definition-style headings
• Long-form content — 1,500+ words cited 4x more than short pages

GAPS — SECTION BY SECTION Every H2 and H3 scored individually. Green = citation-ready. Yellow = improvable. Red = needs restructuring. Each section gets specific suggestions like "open with a direct answer sentence" or "add a numbered list."

This is the only tool that tells you exactly which sections will be cited and which won't.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CONTENT TAB — Keywords and Headings ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

• Detected primary keyword
• Word count with visual bar
• Full heading tree (H1 through H4) in document order
• Keyword in title, H1, and intro checks
• Keyword density with low/high flagging

When on a competitor's page with GSC connected: side-by-side comparison of their content vs what you'd need to outrank them.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ META TAB — Title, Description, Indexing ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

• Title tag with character bar (green = 30-60 chars, red = truncated)
• Meta description with status and specific inline fix messages
• Canonical URL, robots, hreflang, language, HTTPS
• Open Graph image preview, OG title, OG description
• Warning if no OG tags: "Links shared on social platforms won't show a preview card"

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LINKS TAB — Links, Internal Linking, Images ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Internal link opportunities (GSC connected): Automatically finds unlinked keyword mentions on the current page that match other pages on your site — with suggested anchor text, target URL, and monthly click count.

Link breakdown: Internal, external, and nofollow counts.

Image audit: For each image missing alt text: thumbnail, filename, and AI-suggested alt text with a one-click Copy button.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ SCHEMA TAB — Structured Data ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Active schema listed with what each type unlocks:

• Article/BlogPosting — author byline + date in SERPs
• FAQPage — expandable Q&A in SERPs + AI citation
• HowTo — step-by-step rich results
• AggregateRating — star ratings in search results
• BreadcrumbList — breadcrumb trail under URL
• LocalBusiness — Maps + Knowledge Panel
• VideoObject — video thumbnail + duration

Missing schema shown with ready-to-use JSON-LD templates pre-filled with your page data — one-click Copy button to paste into your CMS.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LOCAL TAB — Local SEO Audit ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

15 local SEO signals across three sub-tabs:

AUDIT

• LocalBusiness schema
• NAP (name, address, phone)
• Google Maps embed
• Location in title/H1
• Reviews & ratings
• Breadcrumb navigation
• NAP in footer (site-wide visibility)
• Clickable tel: link
• Phone above the fold
• Testimonials page
• FAQ page
• Service area / location pages
• Reviews displayed on site
• Google Business Profile link
• Blog

CITATIONS One-click links to check your listing on 12 major business directories and review platforms.

NAP consistency check — flags multiple phone numbers. Social presence grid showing which major platforms are linked from the site.

UX & CTAs Checks clickable phone links, phone visibility above fold, CTA button count with color swatches. Actionable tips on CTA contrast, mobile popups, and social proof placement.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ GSC DASHBOARD — Your Traffic Data ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Connect Google Search Console once and get:

• Clicks, impressions, CTR, average position (28d and 90d)
• 90-day traffic chart (clicks or impressions)
• Top 50 pages by clicks with period-over-period change
• Expand any page to see up to 8 keywords with position, delta, and 28-day sparkline
• Context-aware CTA based on your actual traffic trends

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ SERP ANALYSIS — On Google Search Pages ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

When opened on a Google search page, the extension switches to two SERP-specific tabs:

MAP PACK Extracts every competitor from the local pack: business name, category, rating, review count. Shows average rating and reviews, dominant category, and flags keyword-stuffed business names.

SERP FEATURES Detects: Local Pack, AI Overview, People Also Ask, Featured Snippet, Local Ads, Knowledge Panel. Shows estimated organic CTR loss, competition level, PAA questions as content ideas, and top 5 organic domains.

SERP OVERLAY (off by default) Toggle in the footer. When enabled, injects a SERP analysis panel directly into Google search pages with keyword difficulty, active features, and AI Overview citation badges. Off by default so it never interferes with normal browsing.